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Keywords: Predictive modelling
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Journal Articles
Review of International Business and Strategy (2017) 27 (1): 133–148.
Published: 06 March 2017
... relative importance by the NN model as well. Practical implications The study reflects the customer’s opinion from a developing country perspective. In addition, the research makes a significant theoretical contribution by using predictive modelling instead of causal or explanatory modelling...
