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Keywords: Product judgment
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Journal Articles
Review of International Business and Strategy (2026) 36 (2): 201–216.
Published: 06 February 2026
... relevant in the current context. In addition, product judgment was found to mediate the relationship between animosity and willingness to buy. A paradox emerged where animosity increased the willingness to purchase, but simultaneously negatively affected the judgment of product quality. This suggests...
