...). The demographic and socio‐economic profile of the consumers in terms of gender, age, and income are utilized as correlates of purchase. © Emerald Group Publishing Limited 2010 Country of origin Consumer behaviour Product quality Georgia European Union We are observing a fundamental...

...Lien‐Ti Bei; Yu‐Ching Chiao The purpose of this study is to investigate how customers’ perceptions of service quality, product quality, and price fairness influence their loyalty to a particular service provider. Based on the results of a pilot study, we have elected to study banks, auto repair...