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Keywords: Purchase intention
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 317–338.
Published: 21 September 2020
...Sinan Çavuşoğlu; Bülent Demirağ; Yakup Durmaz Purpose This paper aims to determine the effects of hedonic shopping value on discounted product purchasing intention. Design Methodology Approach The population of the research consists of consumers who have wanted to benefit from “Magnificent...
