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Keywords: Regret theory
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Journal Articles
Review of International Business and Strategy (2022) 32 (3): 368–386.
Published: 18 August 2021
... followed by checking for the strength and direction of the proposed hypothesis of the structural model (using SPSS 23 and AMOS 20) and to validate the proposed model developed based on the regret theory. Findings All the three types of animosity tend to negatively influence the buying behavior. When...
