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Keywords: Relationship commitment
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Journal Articles
International Journal of Commerce and Management (2014) 24 (3): 228–242.
Published: 26 August 2014
...Wei-Ming Ou; Chia-Mei Shih; Chin-Yuan Chen Purpose – This paper aims to examine the causal influences on the construct, relationship commitment. A better understanding of relationship marketing is an underpinning goal of this study. Design/methodology/approach – Chunghwa Telecom is a Taiwan...
