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1-2 of 2
Keywords: Relationship marketing
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Journal Articles
International Journal of Commerce and Management (2008) 17 (1-2): 44–55.
Published: 18 April 2008
... implementing governance strategy. Pi‐Chuan Sun can be contacted at: pcsun@ttu.edu.tw © Emerald Group Publishing Limited 2007 Knowledge management Product development Relationship marketing Taiwan Details of the constructs and the operationalizations are provided in Table II...
Journal Articles
International Journal of Commerce and Management (2008) 17 (1-2): 140–148.
Published: 18 April 2008
... image Relationship marketing Brand planners of the present era of discrete changes are facing a complex and confusing situation in their operating field. Significant alterations are taking place in every part of their marketing environment. Ever‐increasing consumer demand, complex competitive...
