Keywords: Relationship marketing
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Journal Articles
Journal Articles
International Journal of Commerce and Management (2008) 17 (1-2): 140–148.
Published: 18 April 2008
... image Relationship marketing Brand planners of the present era of discrete changes are facing a complex and confusing situation in their operating field. Significant alterations are taking place in every part of their marketing environment. Ever‐increasing consumer demand, complex competitive...

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