...Wei-Ming Ou; Chia-Mei Shih; Chin-Yuan Chen Purpose – This study aims to investigate the influence of ethical sales behaviour on relationship quality and its consequences in the context of telemarketing to identify the complex nature of relationship marketing. Design/methodology/approach...

... loyalty. It is discovered that relationship quality, corporate reputation and switching costs have significant effects on relationship commitment. Satisfactory relationship commitment has positive effects on loyalty. Originality/value – Effects of voluntary continuance commitment and involuntary...