Keywords: Semisystematic literature review
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Journal Articles
Review of International Business and Strategy (2024) 34 (2): 311–339.
Published: 15 March 2024
...://creativecommons.org/licences/by/4.0/legalcode International branding Global branding Global brands Semisystematic literature review International branding is a subfield of international marketing concerned with the challenges companies face when their brands cross national borders. These challenges...

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