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Keywords: Service industries
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Journal Articles
International Journal of Commerce and Management (2006) 16 (3-4): 162–177.
Published: 30 November 2006
... effects on customer loyalty of the perception of product and service quality, as well as of perceived price fairness, are related to the differing levels of intangible service associated with each of the three different service industries. IJCM Vol.16 (3&4), 2006 162 THE DETERMINANTS OF CUSTOMER LOYALTY...
