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Keywords: Social-media
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Journal Articles
Review of International Business and Strategy (2024) 34 (1): 102–125.
Published: 06 September 2023
...Zelha Altinkaya; Mustafa Kemal Yilmaz; Mine Aksoy; Zekeriya Oguz Secme Purpose Social media (SM) networks offer a golden opportunity for firms that particularly engage in international activities to set up sustainable customer relationships and improve competitiveness. The purpose of this study...
