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Keywords: South East Asia
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Journal Articles
Asset specificity, culture, experience, firm Size and entry mode strategy: Taiwanese manufacturing firms in China, South‐East Asia and Western Europe
Available to Purchase
International Journal of Commerce and Management (2004) 14 (3-4): 1–27.
Published: 30 November 2004
...Ming‐Tien Tsai; Yung‐Ming Cheng This study examines the entry mode and ownership strategies in China, South‐East Asia and Western Europe made by manufacturing firms in Taiwan. The results find that when the larger, high R&D and high advertising intensive Taiwanese manufacturing firms invest...
