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Keywords: Strategic alliances
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Journal Articles
Journal Articles
Journal Articles
International Journal of Commerce and Management (2005) 15 (2): 85–100.
Published: 31 May 2005
... but statistically significant advantage in attracting and retaining superstars relative to MNCs. The strategic implications for domestic firms and MNCs are discussed. Advertising agencies High fliers Performance Strategic alliances Retention IJCM Vol. 15 (2), 2005 85 BASKING IN THE GLOW OF SUPERSTARS...

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