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Keywords: Strategic alliances
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Journal Articles
Communication, utilization, and performance in international strategic alliances: An investigation of the post‐formation process
Available to Purchase
International Journal of Commerce and Management (2010) 20 (1): 8–25.
Published: 16 March 2010
...Youngtae Choi; Richard T. Hise; Richard P. Bagozzi; Paul A. Fadil Purpose The purpose of this paper is to explore post‐international strategic alliance (ISA) establishment processes by exploring the interrelationships surrounding utilization as a resource coordinating activity, two communication...
Journal Articles
Strategic alliances as a competitive strategy: How domestic airlines use alliances for improving performance
Available to Purchase
International Journal of Commerce and Management (2009) 19 (2): 93–114.
Published: 26 June 2009
... tend to reduce after a certain period of time. © Emerald Group Publishing Limited 2009 Strategic alliances Competitive strategy Airlines James Rajasekar can be contacted at: raja@squ.edu.om The Mountford and Tacoun (2004) study identified a total of 502 alliances during 2004...
Journal Articles
Basking in the glow of superstars: Demand for top managers by domestic firms and MNCS in the advertising industry
Available to Purchase
International Journal of Commerce and Management (2005) 15 (2): 85–100.
Published: 31 May 2005
... but statistically significant advantage in attracting and retaining superstars relative to MNCs. The strategic implications for domestic firms and MNCs are discussed. Advertising agencies High fliers Performance Strategic alliances Retention IJCM Vol. 15 (2), 2005 85 BASKING IN THE GLOW OF SUPERSTARS...
