...Sven Dahms; Suthikorn Kingkaew Purpose This study aims to examine the influence of subsidiary initiatives on the performance of foreign-owned subsidiaries. Using the asset bundling model as a theoretical framework, the research identifies specific asset configurations that contribute to both high...

..., aiming to explore and exploit nascent business opportunities in local markets during the pandemic. Practical implications The study confirms the necessity for the review of the functioning of the corporate immune system of large multinational corporations to allow more subsidiary initiatives...