... – A survey with 312 qualified observations from financial institutions’ customers in Taiwan was conducted. A structural equation modelling approach was used. Findings – Ethical sales behaviour components, that is, avoiding overharvest, security, honesty, privacy and non-harassment, have significant...

... sample size comprised 202 consumers in Canada and 153 in Taiwan. The data were analyzed using t tests and Spearman non-parametric correlations. Findings – The results indicate that product complexity and manufacturing process moderate country-of-origin perceptions. In addition, differences...

...Wei-Ming Ou; Chia-Mei Shih; Chin-Yuan Chen Purpose – This paper aims to examine the causal influences on the construct, relationship commitment. A better understanding of relationship marketing is an underpinning goal of this study. Design/methodology/approach – Chunghwa Telecom is a Taiwan...

... the perspective of inter‐organizational cooperation, this paper tries to adopt complementary view of transaction cost economics and resource dependency theory and employ enterprises in incubation centers in Taiwan as the empirical subjects. More specifically, this paper analyzes how organization structure...

... Paul Swiercz ,The George Washington University, Maryland, USA © Emerald Group Publishing Limited 2008 --> Automotive industry Diversification Performance measurement (quality) Taiwan “The effect of supervision style and decision-making on role stress...

... questionnaire was developed to obtain the responses from companies in the automobile industry in Taiwan. Independent sample t‐test and χ² tests were employed to confirm the homogeneity between the respondents and non‐respondents by firm's characteristics, including by industry...

... selling Taiwan Even though the San Antonio Spurs won the 2005 NBA Championship, there are still many Detroit Pistons fans who have not changed their allegiance, and even after the jetliner accidents of several airline companies and service failures of many businesses, there are still many...

..., and various trade activities. © Emerald Group Publishing Limited 2008 Trust Consumer behaviour Individual perception Country of origin Taiwan In the global marketplace, the competitive position of countries is determined by many factors. One increasing factor seems to be the level...

...Tien‐Shang Lee; Feng‐Fu Chen Purpose The purpose of this paper is to develop an integrated model of Taiwanese consumers' willingness to buy from China, Japan, South Korea, and Taiwan. Design/methodology/approach Using 284 completed questionnaires, LISREL and multi‐group analysis were employed...

... the difference of industries in their effect on consumer behavior; and inferring management implications from implementing empirical data analysis based on the structural equation model. Design/methodology/approach The paper investigates samples of banking and travel agents' customers in Taiwan, selected...

... managers to aim for better financial performance with voluntary effort and their best ability. Chwan‐Yi Chiang can be contacted at: chwanyi@mail.ksu.edu.tw © Emerald Group Publishing Limited 2008 Parent companies Subsidiaries, Multinational companies Emerging markets Taiwan...

... or indicated by the source, are inappropriate during the operation stage. Chi‐Huang Lin can be contacted at: chc5728@ms54.hinet.net © Emerald Group Publishing Limited 2008 Buyer‐seller relationship Channel relationships Influence Taiwan How to build, develop and maintain...

... implementing governance strategy. Pi‐Chuan Sun can be contacted at: pcsun@ttu.edu.tw © Emerald Group Publishing Limited 2007 Knowledge management Product development Relationship marketing Taiwan Details of the constructs and the operationalizations are provided in Table II...

...Ming‐Ten Tsai; Ming‐Chu Yu; Kuo‐Wei Lee The primary goal of this study is to examine the relationships among Taiwan’s overseas subsidiaries based on their strategic roles, organizational configurations and business performance. However, their relationships also depend on the subsidiaries’ cultural...

...Joseph Chwo‐ming Yu; Chin‐Hua Yi; Yu‐Ching Chiao; Yu‐Chen Wei An investigation into the factors affecting the adaptation of spouses of Taiwan expatriates allowed for their modes of adaptation to be classified into ‘adjustment’, ‘reaction’ and ‘withdrawal’. Albeit a sample of 15 spouses were...

...Ming‐Tien Tsai; Yung‐Ming Cheng This study examines the entry mode and ownership strategies in China, South‐East Asia and Western Europe made by manufacturing firms in Taiwan. The results find that when the larger, high R&D and high advertising intensive Taiwanese manufacturing firms invest...

..., and trust issues. International direct marketers must take care to respect these issues before entering new countries, such as Taiwan and other emerging markets. The following article reports the results of a survey done in both the U.S. and Taiwan. IJCM Vol. 14, No. 1, 2004 1 ATTITUDES TOWARDS DIRECT...