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Keywords: Technology adoption
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 397–415.
Published: 26 February 2021
... 2020 21 12 2020 23 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Technology adoption Gender Consumers Augmented reality Educational level UTAUT2 The development of technology has created new possibilities, re...
Journal Articles
Review of International Business and Strategy (2019) 29 (3): 157–179.
Published: 18 June 2019
... 04 2019 09 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only SERVQUAL Developing countries Structural equation modelling Technology adoption UTAUT Mobile-commerce Developed countries Figure 1 depicts the proposed...
