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Keywords: UTAUT
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Journal Articles
Review of International Business and Strategy (2026) 36 (1): 174–199.
Published: 12 November 2025
...). Mobile wallets Security measures Security awareness UTAUT Digital payments Previous research has identified perceived trust as a major influential factor in the adoption of mobile payment systems among consumers and merchants, especially in developing countries (Al-Saedi et al., 2020...
Journal Articles
Review of International Business and Strategy (2021) 31 (3): 339–354.
Published: 23 December 2020
... IT/IS applications, including m-banking (Koo et al., 2013 ; Tarhini et al., 2019). Gender UTAUT Loyalty IS success M-banking IS success model On the other hand, unified theory of acceptance and use of technology (UTAUT) was developed by combining eight eminent theories, namely...
Journal Articles
Review of International Business and Strategy (2019) 29 (3): 157–179.
Published: 18 June 2019
... 04 2019 09 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only SERVQUAL Developing countries Structural equation modelling Technology adoption UTAUT Mobile-commerce Developed countries Figure 1 depicts the proposed...
