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Keywords: UTAUT2
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 397–415.
Published: 26 February 2021
.../methodology/approach The examined constructs were developed by integrating factors from the unified theory of acceptance and the use of technology (UTAUT2), including performance expectancy, expectancy effort, social influence, facilitating conditions, hedonic motivation and habit. Price value was eliminated...
