Made to Measure & Advanced Manufacturing Toward a New Integration between Tradition and Innovation

WovenTechnology is the main element for attaining excellence in manufacturing areas in the field of fashion. In recent years, integration of advanced technologies has been the main aspect for revitalizing the entire Italian manufacturing system. Starting from CAD software, then hardware, and finally, the use of communication technology for business facilities, this paper shows the most interesting cases in which fashion has benefited from advanced technologies to design innovative products and new business strategies. Digital technologies effectiveness is the new frontier that propels the manufacturing system and defines new ways of doing things and new marketing scenarios able to support companies in customer loyalty and market diversification. From these, it can be said that innovation is the result of several factors and the rapid spread of technologies, which clearly represent opportunities for the industry system to combine advanced manufacturing and traditional processes, ensure flexibility, and achieve new ways of producing, designing and selling.