Designing Sustainable Fashion: Possibilities and Challenges

In this study, we present a theoretical model, which draws together the elements of sustainability and fashion design. The data have been gathered from various sources, mainly academic literature, and a qualitative analysis has been carried out by following the principles of the grounded theory method: the data is analyzed by identifying and categorizing relevant concepts by using a constant comparative method, i.e. examining the internal consistency of each category. The aim of the model is to serve fashion designers, who wish to take sustainability into consideration. The analysis and the model answer the question of which principles and practices should be considered in sustainable fashion design. However, under further development, an integrated model helps to simultaneously see a number of facts and viewpoints that affect fashion production. The core category of the model is "considered take and return". It is based on design philosophies that are linked to other categories: material sourcing; fabric treatment; production methods; saving resources; societal implications; information transparency; and attachment and appreciation.