... were collected using an adapted questionnaire, and 343 respondents were included. The relationships among the main constructs, such as Attitude, Subjective Norms, Environmental Concerns, Green Marketing, Brand Loyalty and Perceived Benefits, were assessed using partial least squares structural equation...

... satisfaction and brand loyalty in the casual wear market. Our findings show that trust in an interpersonal relationship between customer-contact employees and customers has a positive effect on customer satisfaction, which in turn, leads to brand loyalty. We suggest that fashion retailers provide training...