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Keywords: Brand trust
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Journal Articles
Research Journal of Textile and Apparel (2025) 29 (4): 1160–1176.
Published: 21 February 2025
...Festim Tafolli; Elkjer Qema; Kujtim Hameli Purpose This study aims to examine the impact of electronic word of mouth (e-WOM) on purchase intention, focusing on the mediating roles of brand image and brand trust among Albanian consumers in the fashion industry. Design/methodology/approach...
