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Journal Articles
Exploration of kids ready to wear clothing brands for measurement and fit discrepancies
Available to Purchase
Research Journal of Textile and Apparel (2022) 26 (1): 57–72.
Published: 18 May 2021
...Deepasri Prabhakar; Sudhakar Rajagopal Purpose This study aims to probe customers’ expectations and explore discrepancies across various domestic kids’ ready to wear (RTW) apparel brands for measurements, fit, shape and labelling/nomenclature. Design/methodology/approach Data were collected...
