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Keywords: Buying Intention
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Journal Articles
Antecedents and Consequences of Fashion Consciousness: An Empirical Study in Hong Kong
Available to Purchase
Research Journal of Textile and Apparel (2014) 18 (4): 62–69.
Published: 01 November 2014
..., there has been limited research that investigates the antecedents and consequences of fashion consciousness. This research aims to explore the potential factors that influence fashion consciousness and their impacts on the buying intention and behavior of men. We have conducted an empirical study...
