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Keywords: Click-to-brick retailing
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Journal Articles
Fashion retailing “tech-gagement”: engagement fueled by new technology
Available to Purchase
Research Journal of Textile and Apparel (2018) 22 (4): 390–406.
Published: 13 November 2018
... 2018 26 09 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Customer engagement Brick-to-click retailing Click-to-brick retailing Fashion retailing Integrative digital technology Retail experience This research employed...
