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Keywords: Cluster analysis
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Journal Articles
Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach
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Research Journal of Textile and Apparel (2023) 27 (1): 19–35.
Published: 06 December 2021
... collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify...
