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Journal Articles

Luxury fashion goods ownership and collecting behavior in an omni-channel retail environment: Empirical findings from affluent consumers in the US

Jihyun Kim
Journal: Research Journal of Textile and Apparel
Research Journal of Textile and Apparel (2019) 23 (3): 212–231.
https://doi.org/10.1108/RJTA-01-2019-0001
Published: 26 June 2019
... and/or similarities among the consumers regarding collecting behavior of, brand self-congruity toward and emotional brand attachment with fashion luxury brands. Design/methodology/approach Using a cross-sectional quantitative approach, the authors conducted a national, representative online survey, 443 usable...
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