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Keywords: Consumer perception
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Journal Articles
Research Journal of Textile and Apparel 1–27.
Published: 09 October 2026
... 07 2026 10 08 2026 09 09 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Leggings Athleisure Consumer perception Product development Q methodology Since the COVID-19 pandemic, the boundary between sportswear...
Journal Articles
Research Journal of Textile and Apparel 1–19.
Published: 30 March 2026
... method bias and path relationships. Findings The results confirm that all elements of the 4Ps significantly influence consumer perception: product ( β = 0.177, p < 0.05), price ( β = 0.178, p < 0.05), place ( β = 0.326, p < 0.001...
