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Keywords: Creative Processes
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Journal Articles
Research Journal of Textile and Apparel (2012) 16 (4): 39–47.
Published: 01 November 2012
...-making elements not only for a single product or a collection, but also for brands. By balancing a delicate equilibrium between brand heritage and Zeitgeist, the Italian textile industry bases its success on the capability to re-organize creative processes to generate innovation, also thanks to new...
