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Keywords: Customer engagement
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Journal Articles
Fashion retailing “tech-gagement”: engagement fueled by new technology
Available to Purchase
Research Journal of Textile and Apparel (2018) 22 (4): 390–406.
Published: 13 November 2018
... shopping experiences and seamless shopping virtually, all of which derive from interactive digital technology implemented to enhance customer engagement. Originality/value This research examined the implementation of interactive digital technologies across the full spectrum of the fashion retail...
