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Keywords: Customer perceived value
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Journal Articles
Research Journal of Textile and Apparel (2021) 25 (4): 414–430.
Published: 07 June 2021
...Sheenam Jain; Malin Sundström Purpose Today, customers’ perceived value does not only depend on the products, but also on the services provided by a firm. In e-commerce, it is important to shift the focus beyond the product and discuss the value of personalized services in the context of e...
