...Prabod Dharshana Munasinghe; D.G.K. Dissanayake; Angela Druckman Purpose The process of fashion design varies between market segments, yet these variations have not yet been properly explored. This study aims to examine the fashion design process as practised at the mass-market level...

... was positive. Originality/value The research has implications as follows. The sustainable design process and methods used in this research for developing designs inspired from cultural costumes will provide insights to designers who want to create sustainable garments inspired by a certain culture...