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Keywords: Fashion Adoption Categories
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Journal Articles
Research Journal of Textile and Apparel (2008) 12 (3): 47–55.
Published: 01 August 2008
...Tricia Widner Johnson This study investigates personality facets and demographics as predictors of the following fashion adoption categories: fashion innovation, fashion opinion leadership, and fashion opinion seeking. Everett Rogers’ ideal types and the Five Factor Model are the theoretical...
