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Keywords: Fashion Brand Image Marketing
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Journal Articles
Research Journal of Textile and Apparel (2000) 4 (2): 60–67.
Published: 01 May 2000
... implication for fashion marketers © 2000 Emerald Group Publishing Limited 2000 licensed reuse rights only Fashion Brand Image Marketing Brand Brand Image Image Congruity Brand Personality Fashion Brand Image Marketing: Brand Image and Brand Personality T.S. Lee, C.S. Leung and Z.M. Zhang...
