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Keywords: Fashion Consciousness
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Journal Articles
Psychological and Social Factors of Fashion Consciousness: An Empirical Study in the Luxury Fashion Market
Available to Purchase
Research Journal of Textile and Apparel (2015) 19 (3): 58–69.
Published: 01 August 2015
...Alexandra C. Y. Leung; Rachel W. Y. Yee; Eric S. C. Lo Fashion consciousness is an important consumers' attribute affecting their purchase of luxury products. The existing research mainly focuses on certain factors of fashion consciousness in fashion markets. This research investigates...
Journal Articles
Antecedents and Consequences of Fashion Consciousness: An Empirical Study in Hong Kong
Available to Purchase
Research Journal of Textile and Apparel (2014) 18 (4): 62–69.
Published: 01 November 2014
..., there has been limited research that investigates the antecedents and consequences of fashion consciousness. This research aims to explore the potential factors that influence fashion consciousness and their impacts on the buying intention and behavior of men. We have conducted an empirical study...
