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Keywords: Fashion shopping orientation
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Journal Articles
Research Journal of Textile and Apparel (2023) 27 (1): 19–35.
Published: 06 December 2021
...Ajay Kumar; Anil Kumar Kashyap Purpose The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined. Design/methodology/approach The data were...
