...Zhenghao Tong; Soyeong Lee; Hongjoo Woo Purpose This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social attributes and how these affect consumers’ attitudes and intentions to use...

...Deepasri Prabhakar; Sudhakar Rajagopal Purpose This study aims to probe customers’ expectations and explore discrepancies across various domestic kids’ ready to wear (RTW) apparel brands for measurements, fit, shape and labelling/nomenclature. Design/methodology/approach Data were collected...

...Evrim Buyukaslan; Fatma Baytar; Fatma Kalaoglu Purpose Virtual garment fit will be an important determinant for the online purchase decision of consumers in the near future. Therefore, the purpose of this study was to develop a conceptual model to explore the factors that might impact consumers...

... firefighters, however, experience protection and mobility restrictions due to the male-centered design of firefighter gear (Boorady et al., 2013b). The lack of appropriate fitting PPC to accommodate women’s smaller frames adds to their physical and psychological stress (Chetkovich, 1997). Some PPE...

... the evolution of clothing engineering design so that the comfort and mobility of the wearer might be maximised, whilst retaining acceptable aesthetic design. Keywords : Sleeve construction, Clothing style, Movement function, Comfort, Fit 1. Introduction Generally, consumers have an inherent desire to dress...