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Keywords: Handloom industry
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Journal Articles
Modeling of barrier in the adoption of omnichannel marketing: a case of Indian handloom industry
Available to Purchase
Research Journal of Textile and Apparel (2024) 28 (4): 857–878.
Published: 04 April 2023
...M.K.P. Naik; Prabhas Bhardwaj; Vinaytosh Mishra Purpose This study aims to explore the essence of the omnichannel in the handloom industry’s development and to identify, analyse and estimate the barriers obstructing the implementation of the omnichannel in the handloom industry of India. Design...
Journal Articles
Improving sustainability and encouraging innovation in traditional craft sectors: the case of the Sri Lankan handloom industry
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Research Journal of Textile and Apparel (2020) 24 (2): 111–130.
Published: 14 May 2020
...Thushari Wanniarachchi; Kanchana Dissanayake; Carolyn Downs Purpose The purpose of this study is to assess sustainability across the handloom industry in Sri Lanka and identify opportunities for sustainable innovations supporting new markets, development of small-and-medium enterprises (SMEs...
