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Keywords: Handloom product
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Journal Articles
Research Journal of Textile and Apparel (2025) 29 (3): 615–637.
Published: 25 June 2024
...Arunarjun K; Rahul T Purpose This study aims to identify the variables affecting consumers’ decision to buy handloom products. To build a more complete model to help us reach this goal, consumer satisfaction (CS) and e-commerce (ECOM) variables were added to Ajzen’s theory of planned behavior (TPB...
