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Keywords: Integrative digital technology
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Journal Articles
Research Journal of Textile and Apparel (2018) 22 (4): 390–406.
Published: 13 November 2018
... digital technology in brick-and-mortar and online stores is a potential cue that can motivate strong customer/user engagement. To advance this argument further, the research investigated the applications of, and benefits associated with, integrative digital technology in brick-to-click fashion retailing...
