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Keywords: Luxury brands
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Journal Articles
Luxury fashion goods ownership and collecting behavior in an omni-channel retail environment: Empirical findings from affluent consumers in the US
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Research Journal of Textile and Apparel (2019) 23 (3): 212–231.
Published: 26 June 2019
...Jihyun Kim Purpose This research provides a comprehensive overview of the luxury brand cognitive and affective experience, category ownerships and consumption level of affluent adult consumers in the USA. The purpose of this study was to illuminate generational cohorts’ differences...
