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Keywords: Male Market
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Journal Articles
Antecedents and Consequences of Fashion Consciousness: An Empirical Study in Hong Kong
Available to Purchase
Research Journal of Textile and Apparel (2014) 18 (4): 62–69.
Published: 01 November 2014
... resources on advertising and promotions to attract the interest of men towards their products. Keywords: Fashion Consciousness, Buying Intention, Male Market, Fashion 1. Introduction Over the years, it has been without doubt that appearance consciousness is the privilege of women. In the past two decades...
