...Tricia Widner Johnson This study investigates personality facets and demographics as predictors of the following fashion adoption categories: fashion innovation, fashion opinion leadership, and fashion opinion seeking. Everett Rogers’ ideal types and the Five Factor Model are the theoretical...

...Tricia Widner Johnson; Sally K. Francis Consumers become members of style tribes when a specific style of dress is adopted. Personality may be one variable related to consumers' personal style of dress. Students in a fashion trend analysis course identified and described eleven style tribes...