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Keywords: Product assortment
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Journal Articles
Research Journal of Textile and Apparel (2025) 29 (4): 790–803.
Published: 29 July 2024
... analysis of the detailed product assortment and pricing information of 12,000 apparel items at the stock-keeping unit level sold by Shein, Zara and H&M in the US market between January 2022 and December 2023. Findings Results show that Shein’s merchandising strategies differ statistically from Zara...
