Keywords: Purchase behavior
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Journal Articles
Research Journal of Textile and Apparel 1–17.
Published: 21 May 2026
... knowledge, attitudes and subjective norms regarding sustainable fashion. Furthermore, all TPB constructs demonstrate a significant effect on purchase intention and subsequent purchase behavior, except for social influence, which was not found to be a strong predictor. Originality/value This research...
Includes: Supplementary data

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