... powerful predictors of purchase intention. Subjective norms showed that social pressure has a very high impact on purchasing behaviour in fast-fashion settings. Research limitations/implications Future studies must examine the mediating effects between environmental issues and purchase intentions...

... to the targeted market in which these will be sold. Haptics Clothing comfort Purchase behaviour Fibre preferences Material perception Sports garments Past studies have focussed on the evaluation of determinant attributes in the perception of apparel products. In a study by Zhang et al...