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Keywords: Quantification theory type I
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Journal Articles
Reimagining Batik Semarangan motifs for younger consumers with Kansei Engineering
Available to Purchase
Research Journal of Textile and Apparel 1–25.
Published: 30 January 2026
... Semarangan through KE . Kansei words were collected and validated using the content validity index method. Exploratory factor analysis categorized these words into three emotional factors, guiding motif development. Quantification theory type I ( QTTI ) was applied to quantify emotional connections between...
