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Keywords: Quick Response
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Journal Articles
Consumers’ Attitudes towards Apparel Texture in E-Business for Quick Response-based Mass Customization
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Research Journal of Textile and Apparel (2006) 10 (3): 42–50.
Published: 01 August 2006
...Sangmoo Shin Consumers’ buying behavior depends on the look-and-see and touch-and-feel of fabrics in apparel. But online shopping with Quick Response-based mass customization might make consumers hesitate to buy apparels because of unable to touch fabrics. Consumer would make better buying...
