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Keywords: Shein
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Journal Articles
Research Journal of Textile and Apparel (2025) 29 (4): 790–803.
Published: 29 July 2024
...Sheng Lu; Noelle Mullen Purpose The purpose of the study is to explore Shein’s “ultra-fast fashion” merchandising strategies as opposed to Zara and H&M, two of the most representative conventional fast fashion retailers. Design/methodology/approach The study was based on a statistical...
