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Keywords: Style Tribe
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Journal Articles
Research Journal of Textile and Apparel (2006) 10 (2): 69–77.
Published: 01 May 2006
...Tricia Widner Johnson; Sally K. Francis Consumers become members of style tribes when a specific style of dress is adopted. Personality may be one variable related to consumers' personal style of dress. Students in a fashion trend analysis course identified and described eleven style tribes...
